Minecraft PlayStation version attract the Japanese primary schoolchildren

Sony computer entertainment Japan Asia announced that the number of the sale of Minecraft for PlayStation 4, PlayStation 3 and PlayStation Vita passed 500,000 in Japan. 200,000 of them is PlayStation Vita version. These gained popularity from primary schoolchildren from summer of 2014. The reason is promotion.

At first, "CoroCoro Comic" a monthly manga magazine published by Shogakukan placed op-ed pages of Minecraft every month from September issue, 2014.

Next, a children's TV show "Oha Suta" introduced Minecraft as new hobby of children in October, 2014 and broadcasted Minecraft section after it every week.

By these, the primary schoolchild of the novelty hunter became crazy about Minecraft. Furthermore, Shogakukan made Minecraft booth in hobby show for children "Next-generation world hobby fair 2015 Winter". Then children stood in line immediately there, and the trial-play wait lines exceeded 150 minutes. Sony interviewed them and showed the data.

Q. Are there friends playing Minecraft in your class of the school?
Yes - 70%
No - 30%

Q. How many friends playing in Minecraft in your class are there?

Q. What is the device that you play Minecraft?
PlayStation Vita approaches the smartphone of the first place.

Q. What kind of element of Minecraft do you like?
"I can play freely", "Adventure is fun", "I can play for a long time without getting tired", "Manufacturing is fun", "I can play together", "I like world area", "I like character designs"... Japanese primary schoolchildren seem to like high flexibility of Minecraft. Probably, this becomes the long hit.

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