King.com established Japanese branch King Japan in Aoyama, Minato-ku, Tokyo. General Manager is Ken Edahiro(枝廣憲). He was CMO of gloops of the Japanese mobile game developer. They start a job offer of CTO, CMO and producer in Tokyo at once.
Candy Crush Saga is popular in Japan. Therefore King broadcasts Japan's original TVCM.
They promote Japan's original ad development more triggered by having established King Japan. They opened a Japanese page of Candy Crush Saga, Twitter account and Facebook page in the beginning.