I wrote about Domino's Pizza Japan tie-up with Hatsune Miku.
Domino's Pizza Japan cooperated with Hatsune Miku and released AR apps for iOS
According to ITmedia, it gets big success.
The apps became the reputation, and pizzas sold at their greater-than-expected speed. Therefore the stock of packages of the Hatsune Miku are short. The packages of the pizza function as AR marker. However, there were a lot of fans who collected them because illustrations were cute. Domino's Pizza Japan increases packages of the pizza at full speed now.
Tie-up special site