Social game of Ameba Pigg starts a tie-up quest with Sanrio

Social game "Pigg Island" of Japanese popular virtual world Ameba Pigg started a tie-up quest with the Sanrio character "Little twin Stars"

Pigg Island is a social game for PCs which we can play with own avatar of Ameba Pigg. We can search for various islands, collect material, make furnitures, exterior items, musical instruments and decorate own island by them.

In this tie-up quest, we collect various material in Little twin Stars island.

And we make various items of Little twin Stars using them.

We can bet more cute items when we clear all the quests.

I think that this is effective in fixing brand image to people than selling tie-up items. The people do not forget the thing which they got by own action.