On April 1, they announced the press release "We open our popular social game“Koi-Shite-Kyaba-jyo(恋してキャバ嬢)” in the reality world!"
via http://www.klab.jp/press/2012/120401.html (Japanese)
“Koi-Shite-Kyaba-jyo(恋してキャバ嬢)” is Japanese hostess Club Social Game. It is contributed in mixi, Mobage and GREE and has more than 6 million users.
See also: Handbook of Hostess Club Social Game
Their lie was associated with it. Executives of KLab disguised itself as a women for this lie, and the exclusive Facebook page opened, too(Unfortunately we cannot watch it anymore). Furthermore, CEO Sanada changed the images of his Facebook profile into a drag style photos(We can still watch these).
It is not late now, Let's watch the courageous challenge of them early!