5.20.2015

Talking heat disorder precaution thermometer

Japanese company Design Factory which sold various convenient goods developed cute heat disorder precaution thermometer with Japan Weather Association. It can "talk".


It measures temperature and the humidity every 10 minutes and notifies users of the environmental risk including the heat stroke with sounds and LED lights.


When it is high-risk, it notify users of it in sounds of the "severe caution" or "danger" and talk the advice of measures in random. The volume is selectable from three kinds. Japan Weather Association original calculation method is used for this, and the design source of this is a PR character of the heat stroke prevention project that they promote.

via https://www.designfactory.co.jp/info/20150416-1/ (Japanese)

[Photo Report] Slush Asia was the coolest startup event in Japan

On April 24, Slush Asia was held in Odaiba(large artificial island in Tokyo Bay), Japan, and 3000 audiences and presses were gathered.

Slush is a startup event held in Helsinki, Finland in every November, and Slush Asia is its Asian version according to the name. However, there was not "slush" there. Rather there were sunburns! :)





Tokyo have some large facilities for international events, but unfortunately these are very busy in spring. Therefore Slush Asia set up huge tents "White Rock" in the large parking and made places. There was totally like rock festival.






And the event itself was like the rock festival, too. Many startup events are held in Japan. However, they are sometimes nerdy and boredom. Uncool dark suit, cheesey PowerPoint templates, the most of speakers are men etc... Slush Asia is different from them. It shows that entrepreneurs are cool like a rock star and establishing a company is same as form a band.






English ability of Japanese people is terrible, but the official language of Slush Asia was completely English. Main speeches, guide map, Pitch contests, apps etc... Anyway, the everything were English! Surprisingly even the mayor of Fukuoka gave a speech in perfect English. He was the only politician speaker in Slush Asia.











Furthermore, we were able to watch the various interesting gadgets in a demo area. There was totally like Oreilly's Maker Fair.





Various food trucks are indispensable for a festival. Of course they were perfect, too, and every light meal including Japanese foods were prepared. Foreigner audiences surely enjoyed them.











The final conclusion is a after party. Speakers, audiences, presses and staff completely burnt it by blast DJ play and cool Installation art. This is one of the characteristics of Slush, too. The after party in the Japanese conference event is boring Buffet party. Exchange of business cards? Hell!

The greatest point of Slush Asia is that a preparation time was only three months. Within the period, Slush Asia became the Japanese general incorporated association, organized volunteers of 300 university students and gathered sponsors. Were core members able to sleep? According to Slush Asia CEO Antti Sonninen, they will hold Slush Asia next year. Please prepare for the trip to Japan from now.

More photos are here.

3.11.2015

Supercell utilizes Japanese photoshop meme and hashtag campaign for advertising

Finland's Supercell performs various original promotion in Japan.

See also:
Supercell broadcasts new TV CM of Clash of Clans in Japan
Supercell carried out Japan's original promotion for New Year holidays

They started the original promotion for Japanese users more from this week. This is "#クラクラコラージュ選手権(Clash of Clans Collage Grand Prix)".


This is associated with the TV commercials that they broadcasted in Japan now. They contribute two kinds of collage material "略奪する女(The woman who plunders)" and "略奪される男(The man who is plundered)" in a campaign site, and raise collage works using them in Twitter.






Twitter users like making crappy collage works and tweet them, and Japanese people are particularly so. They even do the worst situation in photoshop meme and enjoy it as a joke. If you are familiar with social media, I should know "#ISISクソコラグランプリ(ISIS Crappy Collage Grand Prix)".

See also:
Japanese netizens personified ISIS as cute girls at last

They want to utilize the such characteristic of Japanese people for advertising. Goods of Clash of Clans are presented to 20 users who made cool works.

3.09.2015

Doraemon cooperates with mixi's popular mobile game Monster Strike


Japanese national manga/anime Doraemon shows a movie every year, and cooperate with mobile app or game. The partner of their this year is mixi's popular mobile game Monster Strike. Now, Monster Strike Jp ver. is full of Doraemon.

A start screen and the loading screen are Doraemon...


And Doraemon and Nobita comes up in a game as playable characters. The charges are not necessary to get them. We can get Nobita by posting tie-up information to Twitter and Facebook. On the other hand, Doraemon appears on free gacha and limited stages.

They are very cute! but they transform themselves into a hero mode when we strengthen them.


Furthermore, mixi broadcasts new TV CM of Doraemon ver. with this tie-up.